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Franchise Services
Q's Fitness Stdudio signed the Master Licensee with Powerhouse Gym(PHG) International for the
SAARC region i.e India, Sri Lanka, Nepal, Bhutan, Bangladesh, Maldives and Mauritius. In
course of time Powerhouse in India has 7 locations-4 Corporate owned and 3 Franchises.
Ways by which Powerhouse Gym India can provide service
A. Identify the Market as far as demos, income, clientele, competition, pricing and radius
you will pull from.
B. Make sure the model of the club fits the Market, defining services and amenities
C. Get dimensions of building, identifying mechanical, plumbing or any perminite fixtures
that can not be moved or cost to much to move. Take that floor plan and work on flow
and lay out.
D. Take floor plan and give to Equipment Companies to drop in Equipment and bid out.
E. Ensure the best pricing for the equipments.
Stages of Development
1. Site Selection
a. Selecting the location for the gym is the most important aspect in gym
business. Powerhouse team will help you finalize the site.
2. Business Plan
a. PHG has 4 successful running gyms in the city of Mumbai. There are many
things taken into consideration during initial setup and operations wherein
a conscious effort is made to keep costs under control .With the advantage
of having 4 gyms the marketing and operating costs are in control.
3. Lay out-Space Planning
a. With the real estate space being very expensive PHG India specializes in
using space to its optimum level.
4. Recruitment
a. Has a strong network of trainers with an employee base of more than 100
employees
5. Operational Systems
a. PHG has its own systems in place which are used for operations.
6. Customer Service
a. The PHG employees have training sessions where they are taught customer
service in detail.
7. Sales
a. Sales Targets are giving monthly to sales executives along with the
incentives if they achieve the targets.
8. Marketing
a. We have a marketing strategy of being in the face of the people which
ensures good walk in’s turning into sales.
9. Pre Sale
a. During the making of the gym we can start sales and sell memberships.
10. Soft Opening
a. You can launch the gym in a silent way at this point of time. The gym will be
made operational and open for the members to use.
11. Grand Opening
a. Celebrities should be called for the grand launch which will also be covered
by the media.
12. Clothing and Accessories
a. Powerhouse is rolling out its clothing line with t-shirts,track pants etc. The
same can be retailed at the gym making it another profit center.
13. Nutrition and Supplements
a. Powerhouse Gyms India will guide you regarding the Juice Bar/Café and the
products to be kept for retail over there.
Powerhouse Gyms International has more than 300 facilities, more than 2 million
members worldwide. Powerhouse is dedicated to the mission of being “Simply the Best”.
Please email us on franchise@powerhousegymindia.com to apply for a Powerhouse Gym Franchise.